Potpourri Blog

The carpet cleaning business is a great home business but very competitive. If you open any telephone book, you see the growth of the many carpet cleaning franchise operations in the market place today. If considering starting your own carpet cleaning business, you might be intimidated by these large companies. With proper direction, a small business owner can learn to use these large franchise businesses to his own benefit.

While the franchise carpet cleaners do have the benefit of national advertising, they lose the benefit of being independent business owners regardless of what they may claim. I’ve known many who describe their relationship as “employees” of the franchise. (Another problem is the franchise owner is often more interested in doing a certain volume of business instead of worrying about the quality of service provided.|Another area of concern is the style of advertising may make the franchise owner more concerned with the volume of work coming in.|Due to national campaigns, a franchise continually eat away at the profitability of the operation.} Knowing the problems faced by the franchise owner can work to the benefit of the independent carpet cleaner. To successfully compete against large cleaning contractors you really need a good carpet cleaning business plan.

A very important part of being profitable in carpet cleaning is understanding carpet cleaning marketing. There are lines of advertising sources eager to take you money and all will promise great results. In most cases these prove to be empty promises with no guarantees. I’ve known many a carpet cleaner who ended up a slave to his phone book ad. The sad fact is most small businesses fail because they lack a carpet cleaning business plan. I strongly suggest always considering the source of any business plan. Today it isn’t unusual to find tons of free information online authored by those who never worked in the field. With proper direction, a smart operator can easily compete against the large carpet cleaning franchises.